HAH

http://www.boston.com/news/globe/ideas/articles/2006/06/18/oranges_to_oranges/?page=1

Don't go organic. a) there's no proven positive effect
b) the more people going organic, the more overtaxed organic systems will be... thus causing... something something i read a while ago. :-/

(And the whole foods lobster thing, totally PR, no one cares)